The Nuances of Selling Online

The Nuances of Selling Online

The lure of ecommerce is undeniable. Media outlets regularly report on the latest ecommerce craze—Amazon, Apple, Fab, Groupon. Stores that didn’t exist a year ago are now ringing up millions in sales. The advantages of eCommerce over traditional retail are...
Branding the Next Microsoft

Branding the Next Microsoft

Refreshing a brand for a iconic company like Microsoft could be challenging even for the most venerated agencies. It can take months of research, exploration, client meetings, starts and restarts. So how did a 21 year-old Art Center student do it in 3 days and make it look so effortless?